01
Network effects
When more participants make the product more useful—and existing users have a reason to bring the next one in.
Dropbox · PayPal
Viral loops. Healthy growth.
Four loops.Infinite growth.
The Viral Growth Loops Playbook gives founders and teams a clear way to identify, design, and measure the mechanism that can make their product spread.
Digital workbook · Instant access · Built to use with your team
Growth map
Repeat value
InviteShareGrowRepeat
The playbook
A working session, not another growth theory deck.
Start with concise examples. Use the diagnostic to pick the most credible loop. Then fill in the worksheets to turn a mechanism into an experiment your team can run.
Four mechanisms · One diagnostic · Four fillable design worksheets
The map
The mechanisms behind compounding growth.
Find the loop that makes your product more useful, more visible, or more liquid each time someone uses it.
02
Social platforms
When the product naturally creates a format people want to share, respond to, and recreate.
TikTok · BeReal
03
Product-led growth
When product use reaches collaborators, recipients, or teams in the ordinary course of work.
Slack · Calendly
04
Two-sided marketplaces
When supply and demand reinforce each other through better choice, liquidity, and repeat participation.
Airbnb · Uber
Pick the loop your product can earn the right to repeat.
01
Diagnose
Score the signals already present in your product.
02
Design
Map the participant, value exchange, and handoff.
03
Measure
Define the behavior that proves a loop completed.
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